Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” -Anthony Volodkin, Hype Machine Founder


 Rod Stuart, Owner, Dunolly Bakery

So… you’re after a recommendation to use business coaching?  Four years ago I was a one man band and went to work with my dog!

 But the lessons that Paul has taught me since then has seen my business go from;

 But most importantly it has given me the balanced lifestyle I could only have dreamed of. In short, business coaching has been the best thing I have ever done!

I like many other people knew my trade very well; but knew nothing about running a successful business.  Paul can teach you about everything that’s required to run a ‘successful, commercial, profitable, enterprise that works without you’  (Which in case you are wondering is the definition of a business)

He primarily teaches you about time (your own time & working fewer hours), money (making sure the business is profitable) and people (getting the right team).

You might ask ‘can he really help me?’ 

Well yes… he certainly can; as the principals are much the same regardless of any business.  He also happens to be in the top 7% of 1000+ business coaches for ActionCOACH worldwide so you can be sure he knows what he is talking about.

And a further tip…when joining with Paul I suggest you be a person that is open minded and willing to go outside your comfort zone.  It is going to be a lot of hard work initially but it’s all about working on the business not in it.

 Danny Wells, Groundswell Australia

Paul Henshall, Action Coach has provided me with financial, marketing, customer service and team building systems for my business to operate successfully.

Prior to Paul Henshall coming on board as our action coach I was working 60 hours a week in my business and I spent no time working on my business.

As a result of working with Paul I now work 15 hours a week in my business and have more time to work on my business and build,

·        A strong Vision on how my business should be.

·        A Test & measuring and key performance indicator system.

·        A customer loyalty program that has increased sales and rewards loyal customers.

·        A great sales and production team.

·        A successful profitable business that can operate without me.


We are now an award winning business.

·        2007 Powercor Central Goldfields shire business of the year

·        2007 Central highlands water customer service award.

·        Finalist in the 2009 Central Goldfields shire business awards (Food & beverage section).



Robyn Hutchinson, “Doris” Vintage & Recycled Clothing, Bendigo.

Hello Paul

I attended your “Recession proofing Your Business” in Bendigo last Wednesday.

Prior to this meeting I had become quite despondent and ready to sell my little “Vintage & Recycled Clothing shop” as I began to feel it had become all too hard!! 

Listening to you and making many notes I came to realise that my attitude needed changing and I needed to smarten up my bookwork. All through my working years I was a secretary-come accounts person until 4 years ago when this business was offered to me and I grasped it with both hands with much enthusiasm. I still remember my first day when I stood in front of the cash register and thought “what have I done – I don’t know how to use this thing”. So this is my first experience working in retail and being my own boss.  

Even though I love my business and all my customers I needed guidance in the areas that I was failing in. This you gave me. I headed off to my little shop with renewed enthusiasm and kept reminding myself “act like a business owner”.  Well, the sales for Thursday tripled, Friday was amazing, and I even had appointments with customers Friday evening at 7.30 – the same for Saturday.

I am writing to thank-you for explaining all so well. I keep my little ”manual” handy at all times.

I would also like to add that in the past I only focused on paying my bills and the rent – after leaving Wednesday one of my new goals was to pay myself a decent wage – well this happened on the Thursday!! – plus more.

 Robyn Hutchinson, “Doris” Vintage & Recycled Clothing, Bendigo.


Peter Daly, Owner, TP Daly General Merchants

Paul Henshall, of Action Coach, has provided me with the knowledge, tools, motivation to move my business to the next level. Paul is always a source of inspiration and of positive energy.

After working long hours in my business for 6 years, I had reached a point where I found myself declining in motivation, energy, enthusiasm, ideas and most importantly profitability. In the time since working with Paul and Action Coach I have been able to identify the many areas of my business (and myself!) that needed to be improved for my business to move forward. Paul has helped me achieve many goals both business and personal, and he continues to encourage me to strive for greater achievements.

Paul is a fantastic mentor and coach He has opened my eyes to the many opportunities that exist within my business and I thank him for his help.



Daniel Mackrell, CEO Local Employment and Training Services

Paul has provided me with valuable business tools and his extensive knowledge on the importance of follow through and focus on running my business, Local Employment and Training Services
Prior to Paul coming on board as our Business Coach the business was struggling to grow and prosper into a vigorous and dynamic organization.
As a result of working with Paul the business is now gaining momentum and direction in tripling our turnover and making the business a vibrant and dynamic business to work in and for.
I would have no hesitation in recommending Paul Henshall to help develop and grow ANY business.



Neil Mulquiny, Director, Online Laser Pty Ltd

We have had the pleasure of working closely with Paul Henshall of ActionCOACH over the past 5 years. In that time we have together effectively managed to streamline our business practices and systems, and with the implementation of many new policies and procedures this has helped to ensure and maintain customer satisfaction and customer growth within our business.